Just read the first chapter of this book. It’s a little dated and would like to have seen some recent changes in how the Facebook would factor into this writing as well as things like Kickstarter, where people can get funding for anything they need for a business or project, all from regular people. MySpace was the big player in social media when this was written and has since imploded!
I guess the key to this was not necessarily the companies profiled but how we engage in this digital age. Back then the iPhone wasn’t out yet nor any really smart phone, so they couldn’t have seen the major impact of such a device. It is mentioned in the first chapter but kind of like a “wait and see” type of explanation. This post could easily be written on my iPhone, most of my posts are written there because it is convenient and easy to do so, even uploading media with the post is easy to do, much easier to upload a photo, video not so much. So I would say that the articles intent has proven to be a true statement in the evolution of how the web is turning out.
As marketers we all probably utilize these technologies on the front end, via apps on our phones. The hard part is creating a campaign of media channels that hit your target audience and can go ‘viral’. I can say from my experience with my website that it is very difficult to create something from nothing, even in this age of technology. If you google the marcum times, my website doesn’t even show up on the first page, which is the tell tell sign that I have not created a following enough to be noticed my google yet, which is KEY in digital marketing!! It’s all very confusing but then again I am not an SEO expert!
The Art of Engagement
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