I just read an article about why online advertising is failing and how it will all shrink away to nothing. It was a very interesting point of view, one that I think we all have about the stupid banner ads that pop-up next to or even right square in the middle of the page we are reading, that is to say, I don’t trust it, I don’t need it, I don’t want it and if I am going to need a product, I will do my own damned research and find what I want!! Honestly, has anyone…ever…really clicked on a sponsor link, been whisked away to another site that offered you exactly what you were needing at that moment? Really, right in the middle of reading about how to cook a chicken, the ad for buying hardware to the left side of the screen didn’t grab hold of you and trigger some back of the head thought, like “I do need new hinges for my vanity…vanityhinges.com knows what I need!” No? Anyone? I didn’t think so!
The real question in my mind is where are the advertising budgets going these days and what for? Everyday apparently newspapers and magazines are falling off the earth at an alarming rate due to ad revenue losses and digital content. So are these companies who used to advertise with Life magazine now just throwing hundreds of millions of dollars at google for banner placements in the hopes that it will drive traffic to their site, so that maybe someone will want to buy a New Holland tractor? I don’t think this is the case either! Maybe, ad budgets are going away, as they should, for a more social media presence, just like Tesla uses with its ad campaigns. Elon Musk is brilliant!
Who knows what the future holds but this is for sure, online ad campaigns aimed at the side bar of my search for the new star wars movies probably aren’t going to generate revenue, except Google!
Advertising Online...why it is failing!
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